Apple unveils its first foldable iPhone Sept 9, nine years after the rumors started. Will the company call it the iPhone Ultra?
72% of users predicted NO โ community got this one right.
Apple named its first foldable iPhone the "iPhone Duo," not "iPhone Ultra," when it unveiled the device on September 9, 2026, closing out roughly nine years of speculation about a folding iPhone that dated back to the mid-2010s. The Duo is a book-style foldable with a 5.4-inch outer screen and a 7.6-inch inner display, starting at $1,999. "Ultra" had circulated as a candidate name in pre-event coverage, but "Duo" had also been floated for weeks beforehand; commentators noted Apple had used similar naming before, such as the MagSafe Duo Charger, and that "Ultra" and "Fold" were already closely associated with Samsung's competing Galaxy Ultra and Galaxy Z Fold lines, making them less distinctive choices for a new Apple product category. Apple's own announcement confirmed "Duo" as the final name, ruling out "Ultra." The prediction market's community assigned only a 28 percent probability to the "iPhone Ultra" name, correctly anticipating that Apple would go a different direction for its long-awaited first foldable device.