The iPhone 17 Pro starts at $1,099. Will Apple price the iPhone 18 Pro above that at its Sept 9 event?
95% of users predicted YES — the community got this one right. 20 predictions cast.
Apple priced the iPhone 18 Pro at $1,199 and the iPhone 18 Pro Max at $1,299 when it unveiled the phones at its September 9, 2026 event, a $100 increase over the iPhone 17 Pro's $1,099 starting price. This confirmed the question's premise that Apple would price the new Pro model above $1,099. The increase was driven primarily by rising memory component costs, with reporting pointing to a sharp year-over-year jump in the price of the phones' storage chips as AI-driven demand strained global chip supply, a pressure that had already pushed up prices across Apple's Mac and iPad lines earlier in 2026. Ahead of the event, some analysts had forecast a steeper jump, to $1,299 or higher for the base Pro model, but Apple limited the increase to $100, appearing to absorb part of the added cost into its own margins rather than passing it fully to buyers. The resulting price keeps the iPhone 18 Pro roughly in line with competing flagship phones from Samsung. The prediction market's community consensus, at 95 percent, correctly anticipated the price increase.